Corporate identity is a company's graphical & optical presence, which involves the corporate logo and design strategy for corporate marketing collateral. It is best defined as the ambiance of your company. However, Corporate Identity may, and often does, reflect a Brand Identity.
There are various intangible aspects that evaluate and provide solidity to Company's Brand Identity. The Logo, Brand name, Website, Packaging, Merchandizing is the face of the Company which creates impact and impression among our Customers, Competitors and in the Society